Attract More Visitors: 40% of millennials base their choice of a travel spot on “instagrammable” and immersive experiences.

Hotel Branding: 73% of respondents in the 2021 State of the Art Report agree that art helps bring a brand to life. Incorporating curated art creates a cohesive and strong visual impression on guests.

Cultural Integration/Localization: 95% of those surveyed said that including local art is an effective way to support the community while garnering goodwill toward the project.